
Yesterday, my day began with a visit to MP Publicidade, a local advertising and marketing agency. My wonderful guide Liandra studied and lived in California for several years. It's always funny to meet people in foreign countries that speak your language with a very distinct accent. Hers was So-Call all the way. The agency worked VERY similar to those you would see in the United States. There was a graphics deptartment, film department, finishing department, customer relations dept. and media dept. They use the same type of software I use in my profession - InDesign, PhotoShop, Illustrator, Excel, Word, and Outlook for email. The office had a very fun design and mostly young employees. I could tell they have a lot of fun there, even though the work is stresfull at times. A big thanks to Liandra (pictured above in the pink shirt) and her team for taking time out of their busy schedules to host me. If you want to check out their business website: http://www.mppublicdade.com.br/
After a tasty lunch of beans, rice, steak, salad and the most heavenly chocolate cake pudding, I joined fellow teammate Kristy for a tour of the local news agency Rede Gazete. They control several newspapers as well as multiple TV and radio stations. They are the main news outlet for Espirito Santo. Leticia, Manager of Communications, was our wonderful guide and she toured us through the facility from top to bottom. We visited the news room, the radio and TV station studios, the printing press and learned much about not only how news is run in Brazil, but also about the local government. If you want the inside story on who will be elected the next president of Brazil...let me know ;) It was also interesting to hear they face the same challenges as many agencies in the United States in that newspaper sales are declining as more and more people turn to the internet for news and information. The one saving grace for this agency is that the lower class population that does not have internet access yet, is very interested in the tabloid newpaper they create. Subscriptions for the tabloid have increased while subscriptions to the standard gazette paper have declined.

TODAY I spent ALL day with the local power company EDP. They serve 1.5 million customers and have 900 employees. A little bit bigger than the 20,000 customer and 74 employees at EPUD ;) In total they have 78 substations and 355 feeders in their system. 50% of their load comes from big factories in ES and the other 50% is residential. 85% of their power is hydropower from Itapu Dam, 12% is geothermal gas, and the other 3% is solar, wind, nuclear and other various sources. The entire day was in Portugues so my brain resembles mush at the moment. Forgive any typos to nonsensicals in my post today please.
The communication department was also quite similar to my work. Some similarities include the challenges of dealing with disgruntled customers and getting a message out to everyone. She did say however that rising electricity prices are not such an issue in Brazil. Vitoria has has the lowest incidence of outages in Brazil, so they have pretty happy customers. They also deal with metal theft, and elecriticy theft is a big problem in some of the poorer areas of town.
After all the interviews I visited one of their newest substations. they have a problem with birds building nests in their equipment, as do all Oregon utlities, so they employ bird protective measures like the red coverings seen at left.
We promised to stay in touch as they had several questions I could not answer and I know my company may have more for them. With my email addresses and Portuguese dictionary, we will stay in touch ;)
Wow...right up your alley. Very cool, Hun.
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